Pulse

Grow faster with customer insights that actually drive action

See exactly what's working across Email, Push, and WhatsApp, then let AI turn those insights into your next move.

Stay one step ahead

Stay one step ahead

Pulse's AI watches every campaign in the background and points out what's working, so your next send is based on what actually happened, not a guess.

Stay on top of performance

Stay on top of performance

Track revenue, delivery, and engagement across Email, Push, and WhatsApp in one Executive summary, updated against the previous period automatically.

See how you compare

See how you compare

Every deliverability metric, from delivery rate to spam complaints, is shown next to a real industry benchmark, so you know exactly where you stand.

 Understand every journey

Understand every journey

Follow the path from impression to click to purchase with a full conversion funnel, and see exactly which automation path is converting best.

Trusted by 1,100+ brands that migrated to Pulse

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Data that tells you what to do next, not just what happened

Every number on this page comes with context, and Pulse's AI turns that context into your next move automatically.

See which segments are actually growing and reachable, so you know exactly where to focus your next campaign.

Spot your strongest segments

Every touchpoint, tracked in one place

From first impression to completed order, track engagement across Email, Push, WhatsApp, and every segment, so you always know what's driving results.

Business performance dashboard

Answer key questions at a glance with the Executive summary.

Custom analytics reports

Take a deeper dive into how each channel performs, delivery, opens, clicks, and conversions, filtered exactly the way you need.

Marketing attribution settings

Gain clear insight into what actually matters to you, turn any section on or off and your report updates instantly.

Breakout
Rs 10.6M

In email-driven revenue, from 138 campaigns reaching 291,785 subscribers.

One record for every customer, updated in real time

Compare your top campaigns and automations side by side, ranked by real revenue, not guesswork.

Know who's actually earning revenue

The questions every marketer asks, answered without asking

No digging required, Pulse surfaces the answer before you even think to ask the question.

AI-driven testing and audience optimisation

Stop guessing which subject line or send time works better. The winner takes over automatically. No decision needed.

Personalised peer benchmarks

Every metric sits next to the industry average, so good stops being a guess.

Marketing recommendations

The automation quietly sending to nobody gets flagged before it becomes a bigger problem.

Every plan comes with powerful analytics, built in

From your first campaign to full-funnel reporting, analytics isn't an upsell, it's part of every Pulse plan from day one.

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Analytics FAQs

What analytics do I get with a Pulse plan?

Every plan includes a full Marketing overview, Executive summary, revenue attribution, channel performance across Email, Push, and WhatsApp, deliverability quality, and automation analytics, from day one.

How is revenue attribution calculated?

Revenue is traced back to a specific campaign or automation once a tracked order is linked to a marketing touch. Until there's enough activity in a period, you'll see "Attribution unavailable" rather than a misleading number.

What are the industry benchmarks based on?

Delivery rate, open rate, click rate, unsubscribe rate, and spam complaint rate are each shown alongside a real industry average, so you can judge your own numbers against a genuine reference point, not just in isolation.

Can I customize what shows up on my report?

Yes. Use Customize report to turn sections like Revenue & attribution, Channel performance, or Automations on or off, so your report reflects what actually matters to you.

How does Pulse's AI fit into analytics?

Pulse's AI reviews your campaign data in the background and surfaces plain-language insights automatically, like which channel or flow is outperforming the rest, along with a specific suggested next move.

Can I export or schedule reports?

Yes. Use Export to download your data, or Schedule report to have it sent to you automatically on a recurring basis.