Engine, an established Shopify fashion brand, brought its marketing under Pulse to connect Push notifications, WhatsApp, and Email into one coordinated engagement strategy instead of running them separately.
The impact was immediate on the Push and WhatsApp side. With subscriber growth climbing steadily month over month, Engine's campaigns generated over Rs 78 million in revenue, driven by a growing base of hundreds of thousands of engaged subscribers. Campaign activity grew alongside it, with the team scaling up send frequency by a third in just 30 days, a sign of a strategy that was working and being doubled down on.
Email told a complementary story. Running dozens of campaigns to a similarly sized subscriber base, Engine generated over Rs 7.5 million in email revenue while keeping their bounce rate at a healthy 0.23%, sending near the full capacity of their plan without compromising list quality.
Together, the two channels show what a fashion brand can build when Push, WhatsApp, and Email aren't competing for attention, but working as one system, each channel carrying its share of the revenue, and each one scaling as the brand grew.
This case study highlights how Pulse helps growing Shopify brands coordinate customer engagement across channels, improve delivery, and turn consistent campaigns into measurable revenue.
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