Cougar brought its Shopify store onto Pulse to unify Push notifications, WhatsApp, and Email under one engagement strategy, and the Push side of that strategy quickly became the brand's strongest revenue driver.
With a subscriber base of over half a million and growing, Cougar's Push campaigns generated more than Rs 26 million in revenue, with both subscriber growth and revenue climbing steadily month over month. Impressions consumed grew even faster, up over 60% in just 30 days, a sign of an audience that kept showing up and engaging with every send.
On the Email side, Cougar took a more measured approach, running a smaller set of focused campaigns to a dedicated subscriber list while keeping deliverability tight, a bounce rate of 0.27% across nearly a quarter-million emails sent, a strong result for any list of that size.
Cougar's story shows that scale isn't only about sending more, it's about building the right channel mix: a fast-growing Push audience carrying the bulk of revenue, backed by a clean, well-maintained email list working quietly alongside it.
This case study highlights how Pulse helps growing Shopify brands coordinate customer engagement across channels, improve delivery, and turn consistent campaigns into measurable revenue.
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