Sam Jilani
September 22, 202614 min read
Klaviyo remains the default choice for many Shopify merchants, but its pricing scales with your contact list, and its WhatsApp support stays limited even on higher plans.
Pulse takes a different approach: Email, Push, and WhatsApp are all included from the start, with segments and automations shared across every channel instead of managed separately.
- Pricing model: Klaviyo scales by contact count · Pulse scales by usage across all three channels combined
- WhatsApp: Klaviyo (not natively supported) · Pulse (built-in, including order tracking)
- Setup: Klaviyo (email-first, other channels added on) · Pulse (three channels from day one)
For stores already running WhatsApp separately from their email tool, consolidating into one platform is usually the biggest time saver.
