Sam Jilani
September 22, 20269 min read
Klaviyo, Brevo, and Pulse all promise to grow your Shopify revenue, but they're built differently, and that difference matters once you're comparing real pricing and real features.
Klaviyo leads with email and has recently added SMS, but WhatsApp support stays limited. Brevo spreads across more channels but wasn't built specifically for Shopify. Pulse was built around three channels from day one: Email, Push, and WhatsApp, all inside one dashboard with shared segments.
- Channels: Klaviyo (Email, SMS) · Brevo (Email, SMS, Chat) · Pulse (Email, Push, WhatsApp)
- Built for Shopify: Klaviyo (partial) · Brevo (no) · Pulse (yes)
- Shared segments across channels: Klaviyo (limited) · Brevo (limited) · Pulse (yes)
If your store relies on WhatsApp for order updates or cash-on-delivery confirmations, that's where the difference shows up fastest.
