Sam Jilani
September 22, 20266 min read
Every abandoned cart has a dollar value attached to it, most merchants just never calculate it. Once you know the number, cart recovery stops feeling optional.
Start with your average cart abandonment rate. Shopify stores typically see 65-80% of carts abandoned before checkout. Multiply that by your average order value and monthly traffic to see what's actually walking away.
- Take your monthly cart-starts and multiply by your abandonment rate.
- Multiply the abandoned carts by your average order value.
- That's your monthly revenue at risk, before any recovery attempt.
Recovery automations typically bring back 10-15% of that lost revenue when running across Push, WhatsApp, and Email together, more than any single channel recovers alone.
