CoNatural, a Shopify beauty and skincare brand, brought its customer engagement onto Pulse, combining Push and Email into one connected strategy.
Push quickly became the brand's strongest channel. With a subscriber base surpassing half a million and growing steadily, CoNatural's Push campaigns generated over Rs 26 million in revenue, backed by rising impressions and consistent month-over-month subscriber growth.
On Email, CoNatural took an early-stage, test-and-learn approach, reaching a subscriber base of over 140,000 and generating meaningful revenue from just a couple of campaigns, an early signal of how much more room there is to grow once email sending scales up alongside Push.
CoNatural's results show a brand finding its strongest channel early and building real revenue from it, with Email positioned as the next channel to scale.
This case study highlights how Pulse helps growing Shopify brands coordinate customer engagement across channels, improve delivery, and turn consistent campaigns into measurable revenue.
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