Butterfly brought its Shopify store onto Pulse to unify Push, WhatsApp, and Email under one connected engagement strategy.
Running consistent campaigns across all three channels, Butterfly built a growing, engaged subscriber base and turned that reach into steady, trackable revenue. The brand's strategy reflects a pattern common among Pulse's stronger-performing merchants: frequent, well-timed messaging across multiple channels, working together rather than in isolation, with attention paid to keeping deliverability healthy as sending volume scales.
Butterfly's approach shows how a fashion and lifestyle brand can build a coordinated, multi-channel engagement strategy on Pulse, one that grows with the store rather than adding complexity to it.
This case study highlights how Pulse helps growing Shopify brands coordinate customer engagement across channels, improve delivery, and turn consistent campaigns into measurable revenue.
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