Managing your contacts

Two buttons sit in the top-right corner: Import and Add contact.

Import takes you back into the CSV or connected-store import flow covered in the Migration documentation. Add contact is different, it lets you manually add a single person, useful when you just need to add one contact quickly rather than uploading a whole file.

Right below the header, six cards break your contact base down:

• Total contacts — everyone in your list, across every channel
• Reachable — contacts you can actually send messages to right now
• Email subscribed — how many contacts are specifically subscribed on Email
• Unsubscribed — contacts who opted out
• Suppressed — contacts who can't currently be messaged, usually because of a bounce, complaint, or compliance reason
• No channels — contacts in your system who aren't actually reachable on any channel yet

Keeping an eye on Suppressed and No channels is worth doing occasionally. A growing Suppressed number is often an early sign of a deliverability issue worth investigating.

Just under the stat cards, four tabs let you narrow the list: All, Email, Push, and WhatsApp, each showing its own count.

Click into one of these if you only want to see contacts reachable on that specific channel. This is useful when you're about to build a campaign for one channel in particular and want to check your audience size first.

The search bar, labeled "Search name, email, or phone...", lets you jump straight to one person instead of scrolling through your whole list.

Next to it, the Filters dropdown lets you narrow the list further based on more specific criteria.

Once you have contacts, they're listed in a table with these columns:

Column	What it shows
Name	The contact's name
Channels	Which channels (Email, Push, WhatsApp) this contact is reachable on
Status	Their current subscription status
Source	Where this contact came from, such as imported, manually added, or captured from your store
Segments	Which segments this contact currently belongs to
Last seen	The most recent time this contact engaged
Created	When this contact was first added to Pulse

The checkbox column on the left lets you select one or more contacts at once, useful if you want to take an action, like tagging or adding to a segment, across several contacts at the same time rather than one at a time.

The Segments column shows which segments a contact already belongs to.

Rather than tagging being a separate, disconnected feature, in Pulse it works through Segmentation. You build a segment based on shared conditions, and contacts matching those conditions appear together. See the Segmentation documentation for how to build one.

If your list is empty, you'll see a message that says "No contacts yet", along with a note to "Import your audience or add your first contact to get started," and both the Import contacts and Add contact buttons right there.

That way, you're never stuck wondering what to do next.

Every so often, it's worth glancing at your Reachable number against your Total contacts number.

A big gap between the two usually means a meaningful chunk of your list is unsubscribed, suppressed, or missing a channel entirely. That's worth understanding rather than assuming your full contact count is all actively reachable.