Campaign builder & personalization
Learn how Pulse's campaign builder uses live store data, customer behavior, personalization, and A/B testing to create more relevant campaigns.
April 20, 2026
Building an email in Pulse isn't just about writing text and hitting send, the goal is that every email feels like it was written for the person receiving it, not a generic blast. Here's how that actually works.
Why generic emails underperform
Most email tools let you write one email and send it to everyone. The problem is, someone who just abandoned a cart, someone who bought last week, and someone who hasn't opened an email in months are all in very different moods, and a single generic message rarely speaks to all three well.
Pulse's campaign builder is designed around solving that.
Building from real, live data
When you create a campaign or set up an automation, the content isn't static, it pulls from your actual store data in real time. That means:
Product blocks stay accurate
If you're recommending a product or showing what's in someone's cart, that block reflects live pricing and current stock, not whatever the price happened to be when you built the email weeks ago. If a price changes or an item sells out, the email reflects that automatically.
Cart contents are exact
For cart recovery emails specifically, the email shows the actual items sitting in that customer's cart, not a generic "come back and shop" message. This is a big part of why cart recovery emails tend to convert better than generic promotional ones.
Recommendations are based on real behavior
Rather than showing the same "you might also like" block to everyone, product suggestions are built from what that specific person actually viewed or bought.
Personalizing beyond just a first name
Personalization in Pulse goes further than inserting someone's name into a subject line. Campaigns and automations can adjust based on:
- What segment someone belongs to (see the Segmentation documentation for more on this).
- Their purchase history.
- Their browsing behavior.
- Their location.
This means two people can receive what's technically "the same" campaign, but with different products shown, different offers applied, or different send times, based on what Pulse knows about each of them.
A/B testing built in
If you're not sure which subject line, send time, or piece of content will perform better, you don't have to guess.
Pulse lets you test variations against each other, and once a result is clear, the better-performing version can be used for the rest of the send automatically, rather than you having to manually track and decide.
Getting started with your first personalized campaign
You don't need to personalize everything on day one. A good starting point is simply making sure your cart recovery and abandoned checkout emails show accurate, live product data, since these are the emails where personalization has the most direct impact on revenue.
From there, you can layer in segment-based targeting and A/B testing as you get comfortable.