Deliverability tools
Learn how Pulse's built-in deliverability tools help protect sender reputation, maintain list hygiene, and improve inbox placement.
April 20, 2026
Sending a great email is only half the job, it also has to actually reach the inbox. This article covers the tools Pulse gives you for email deliverability.
Sender reputation monitoring
Every email provider (Gmail, Outlook, Yahoo, and others) keeps track of how trustworthy a sender is, this is called sender reputation, and it directly affects whether your emails land in the inbox or get filtered into spam.
Pulse monitors your sender reputation automatically in the background, so you don't have to check it manually across multiple provider dashboards yourself.
If your reputation starts slipping, this is the kind of thing that will show up in your Deliverability score on your Marketing overview dashboard, giving you an early warning before it becomes a bigger problem.
List hygiene, kept automatic
"List hygiene" refers to keeping your contact list clean, free of invalid addresses, long-inactive subscribers, and anything else that drags down your sending reputation.
Rather than requiring you to manually comb through your list, Pulse handles hygiene automatically in the background, reducing your bounce rate without extra manual work on your part.
Why this reduces your bounce rate
A big driver of a high bounce rate is simply sending to addresses that no longer work, someone changed jobs, deleted an old account, or mistyped their email when signing up.
Automatic list hygiene catches a meaningful share of these issues before they turn into failed sends, which keeps your bounce rate (one of the three numbers feeding your Deliverability score) lower than it would be if you were managing this manually.
Compliance-ready unsubscribe handling
Every email sent through Pulse includes proper unsubscribe and preference handling, meeting the legal requirements most regions have around email marketing (like giving recipients a clear, working way to opt out).
This isn't just a compliance checkbox, it also protects your sender reputation. Providers penalize senders who make it hard to unsubscribe, since that's what pushes people toward marking an email as spam instead.
How this connects to your dashboard
All of this feeds directly into the Deliverability score you'll see on your Marketing overview page, bounce rate, unsubscribe rate, and spam complaints.
The tools covered in this article are largely what keep those three numbers low without you having to actively manage each one yourself.
That said, deliverability isn't fully "set and forget", healthy sending habits (covered in the Best Practices article) still matter alongside these built-in tools.
What you don't need to do manually
Because sender reputation monitoring and list hygiene run automatically, you generally don't need to:
- Manually check your domain's reputation across different email providers.
- Manually scrub your list for invalid addresses.
- Build your own unsubscribe handling logic.
Your main job is to send good, relevant content to the right people, Pulse handles the technical deliverability groundwork underneath that.