Executive summary, revenue attribution, and channel performance

This section is described as "the headline outcomes for this period, each compared to the previous period of equal length." It's your fastest way to check overall health without scrolling further.

Six cards summarize the key metrics:

• Attributed revenue — revenue specifically traced back to your marketing
• Attributed orders — orders traced back to your marketing
• Avg order value — your average order value
• Revenue / contact — revenue generated per contact, on average
• Delivery rate — shown alongside an industry average of 95%, so you can judge your own number against a real benchmark
• Reachable audience — how many contacts you can currently message

Every card also shows a percentage change "vs previous period," so you're always seeing the direction of movement, not just a static number.

This section answers "where revenue comes from over time and which channels and campaigns drive it."

Attributed revenue over time and Revenue contribution are both charts. Until there's enough activity, you'll see a clear explanation rather than a blank chart, for example: "Revenue attribution will appear after a tracked order is linked to a marketing touch."

This tells you exactly what needs to happen before the chart will populate, rather than leaving you wondering if something is broken.

Two tables sit below:

• Top revenue campaigns — Campaign, Channel, Revenue, Orders, AOV, and Rev/Msg
• Top revenue automations — Automation, Revenue, Orders, and Per Contact

These tables let you see specifically which individual campaigns and automations are actually earning their keep, rather than only seeing channel-level totals.

This section covers "delivery and engagement health for each messaging channel": Email, Push, and WhatsApp, shown as three side-by-side cards.

• Email — Sent count, Delivery %, Open %, Click %
• Push — Sent count, Delivery %, Click %
• WhatsApp — Sent count, Delivery %, Read %, CTR %

Each channel tracks slightly different metrics that make sense for how that channel works. WhatsApp tracks Read specifically since read receipts are a real feature of the platform, while Push tracks Click instead.

Below these, three funnel cards — Email funnel, Push funnel, and WhatsApp funnel — show how contacts move through each channel step by step.

An Email performance trend chart tracks engagement over time specifically for email, with the same kind of clear empty-state messaging as above until enough data exists.

The Channel performance cards are one of the best places on the whole Analytics page to compare channels fairly, since Sent, Delivery, and engagement metrics sit right next to each other for all three.

If you're trying to decide where to invest more effort, this is the section worth returning to regularly.